What statistics and language have in common and what Marketers could learn from it.

Delusion about absolutes.

In order to be able to discuss things and achieve things we need the ability to give things names and these names need to have a roughly shared meaning to everyone in the conversation. You are probably thinking, “If only” and you’d be right on the money because in reality very few things if any, obey strict rules that make them identical to others in their class.

Don’t be average

Business decisions based on averages are usually also heavily flawed and especially in Marketing. The fact that the average customer arriving at this page with x=y leaves without purchasing does not mean that this customer would not spend a lot of cash left to her own devices. The fact that I searched for women’s stuff yesterday does not mean I am gay, it means someone’s birthday is approaching. If people were nearly so predictable there would be no Marriage Counsellors, no shrinks and probably even no jails, certainly no marketers.
Margaret Thatcher PM of the UK has often been misunderstand for her comment;

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Ed has enjoyed a dual career moving backwards and forwards between leadership roles in software engineering and transforming marketing functions.

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Edward Taaffe

Ed has enjoyed a dual career moving backwards and forwards between leadership roles in software engineering and transforming marketing functions.